Vivo has stepped down from being the title sponsor of the IPL and Tata Group has reportedly bagged the opportunity to be the new title sponsor of the IPL for the 2022 and 2023 seasons. Vivo and the BCCI had a conflict, and the former was suspended from the 2020 season. Vivo was facing a backlash for being a Chinese firm, and military conflict over border issues added fuel to the fire and raised many questions about its place in India. The BCCI decided to cut ties with the company due to this. Vivo had acquired rights for sponsorship for the duration of 2017- 2021, which was an extension of a 2-year deal that started in 2015.

Then Dream 11 came into the picture and got the opportunity to be the title sponsor for the 2020 season. Jay Shah has welcomed Tata Group into the cricketing fraternity with a warm message. “The Tata Group is the embodiment of global Indian industry, with operations in over 100 countries across six continents and a history dating back over 100 years. This is a historic moment for the BCCI IPL. The BCCI, like the TATA Group, is determined to spread the spirit of cricket beyond international borders, as seen by the IPL’s rising appeal as a global athletic franchise. We are ecstatic that India’s largest and most trusted corporate conglomerate has invested in the IPL’s growth narrative, and we look forward to working with the Tata Group to elevate Indian cricket and the IPL to new heights.”

Due to their philanthropic endeavours, the Tata group is a highly respected company in India. So this move by the Tata company received a positive reception from netizens and was even the subject of the meme culture on the social media platforms.

Source – www.espncricinfo.com