Disney Star has obtained the television rights to the Indian Premier League for the next five seasons for the second time in a row. The IPL media rights for the 2023-2027 cycle, which were up for grabs, saw a total of over 48,390 crores paid throughout three hectic days of heated bidding for Packages A, B, C, and D. The digital services were acquired by Viacom18, but the TV rights were restored to Star. BCCI secretary Jay Shah verified the news on Twitter.

“I am pleased to inform you that STAR INDIA’s offer of Rs 23,575 crores has won India TV rights. Despite two epidemic years, the offer is a clear testament to the BCCI’s organizational qualities “Shah sent out a tweet.

“With a winning offer of Rs 23,758 crore, Viacom18 secures digital rights. India has seen a digital revolution, and the sector’s potential is limitless. The way cricket is viewed has altered as a result of the digital revolution. It has played a significant role in the game’s development as well as the Digital India goal.”

“The BCCI will use IPL income to develop our domestic cricket system, beginning at the grassroots level, to improve infrastructure and facilities throughout India, and to improve the entire cricket-watching experience. Now is the time for our state associations and IPL franchises to collaborate with the IPL to improve the fan experience and guarantee that our most important stakeholder – the cricket fan – is properly cared for and gets to see high-quality cricket in world-class venues, “Shah continued to tweet.

“The IPL has been linked with progress since its beginning, and today is a watershed moment for Indian cricket, with the e-auction culminating in a value of INR 48,390 crore. In terms of pre-match value, the IPL is presently the world’s second most valuable sports competition.”