When it comes to price predictions for large ticket auctions, the past is the best guide, and none will be greater in Indian sport or international cricket than the e-auction for the Indian Premier League (IPL) media rights on June 12th (2023-27). That is why the BCCI has guaranteed that when bidding begins, it would have already secured double the amount it received in the last rights cycle-16,347.50 crore.

Despite the fact that the combined reserve price is estimated to be approximately 33,000 crore, bidding in each of the four categories on sale is expected to be significantly higher. “I have no doubt that this procedure will not only maximise income but also maximise value, ” BCCI secretary Jay Shah said on Tuesday.Current rights holders Star, it may be claimed, would have pursued a different tactic. They didn’t bid strongly in the previous round in the ‘digital only’ and ‘TV only’ categories. The total amount of Star’s winning aggregated offer (TV India + digital India + rest of the globe) was just 3.34 percent more than the sum of the best bids in each category.

A BCCI executive explained, “What we’re looking for is the optimum market price for each vertical. A few gamers may only wish to play digitally. Some people may just desire linear. Those who desire both may be able to get it. You don’t obtain the actual worth of each section in a combined offer.”