Some of the country’s biggest sports broadcasters competed for the lucrative Indian Premier League (IPL) media rights for the next five-year cycle from 2023 to 2027. According to NDTV’s sources, two broadcasters have secured the TV and digital rights separately after heated bidding.

The pricing for Package A (TV rights) and Package B (Digital rights), according to sources, has been set at Rs 44,075 crore. This means that each IPL match is worth more than Rs 100 crore, which is unprecedented in Indian sports. The current fee for each IPL match is Rs 107.5 crore, according to cricket sources.

According to sources, the agreement covers a total of 410 matches over five years. The internet rights were acquired for Rs 20,500 crore, while the TV rights were sold for Rs 23,575 crore. Amazon has already withdrawn from the Indian Premier League media rights auction, according to NDTV sources on Friday.

With a bid of Rs 16,347.50 crore in September 2017, Star India beat out Sony Pictures to acquire the Indian Premier League’s media rights for the 2017-2022 season. The cost of each IPL match has risen to roughly Rs 55 crore as a result of this agreement. With a bid of Rs 8200 crore in 2008, Sony Pictures Network secured the IPL media rights for a ten-year term. In 2015, Novi Digital was given worldwide digital rights to the IPL for a three-year term of 302.2 crores.

This year, the competition was enlarged from eight to 10 teams, with the Gujarat Titans and Lucknow Super Giants joining in 2022. Last month, the Gujarat Titans won the event for the first time.

Source: NDTV/Sports