The highly anticipated India vs Pakistan encounter at the 20211 T20 World Cup attracted a record 167 million viewers, making it the most-watched T20 International to date, according to the event’s official broadcaster. According to Star India, the T20 World Cup had a total reach of 238 million until last week, which comprised the Qualifiers and the first 12 games of the Super 12 stage. With 136 million viewers, the 2016 T20 World Cup semi-final between India and the West Indies was the previous most-watched T20I match.

“The highly-anticipated India-Pakistan showdown on October 24th, an event that saw the arch-rivals meet in an ICC tournament for the first time in two years, is now the most viewed T20I match, surpassing the previous high–India-West Indies 2016 ICC World T20 semi-finals,” according to the announcement.

On October 24, India and Pakistan played their first match, with Pakistan winning by a comfortable 10-wicket margin. “We’ve worked hard to expand the audience base for marquee Cricket, and this achievement is a result of our high-decibel advertising, greater narrative, targeted regional programming, and consumer improvements.” India was eliminated from the tournament on Monday, while Pakistan proceeded to the semi-finals.

“While the outcome of the match and India’s elimination from the tournament upset fans, the record viewership demonstrates Cricket’s unique ability to engage people on a massive scale,” the statement continued. “The India-Pakistan encounter made history by reaching a record audience of 167 million people, making it the most-watched T20I match ever,” according to a Star India representative.

Virat Kohli turned to social media after India’s exit from the 2021 T20 World Cup to thank supporters for their support and to admit that the team is “disappointed” with their recent performances. India trounced Namibia in their final Super 12 match in Dubai on Monday but was unable to advance to the semi-finals when New Zealand upset Afghanistan on Sunday. The 33-year-old posted on social media after posting photos from the competition, “We went out to achieve our goal as a team. Sadly, we fell short, and no one is more disappointed than the team as a whole.”