The Indian Premier League’s (IPL) reputation as one of the world’s most popular sports leagues, let alone in cricket, was confirmed when its media rights were sold for a total of Rs 48,390 crore for five years beginning in 2023. Despite a drop in television ratings in the 2022 tournament, the Board of Control for Cricket in India (BCCI) president Sourav Ganguly, who was one of the marquee players and captain of Kolkata Knight Riders in the IPL’s first season in 2008, said that the board’s top brass had expected the sale to reach this magnitude. “There was no trepidation.” We unbundled it to ensure that everyone in the game is still alive. We were anticipating this (more revenue),” Ganguly told Sportstar, alluding to the rights being sold in four separate packages rather than a single aggregated one.

One of the most talked-about aspects of the auction was the fact that the digital rights ended up costing more than the broadcast rights in total. The broadcast rights were purchased by Star India for Rs. 23,575 crores, while the digital rights for the Indian subcontinent were handed to a Viacom 18-led consortium for Rs. 23,758 crores. Viacom 18 and Times Internet Ltd. were given the remainder of the international rights for a total of Rs. 1,057 crore. “That’s how things are going in the world.” We all anticipated digital rights to be significant, and we were not shocked. “There is no question that this sport is highly healthy,” Ganguly stated.

The BCCI now wants to upgrade stadium infrastructure and give better experiences for spectators attending games, according to Ganguly. It will also attempt to restore the competition to a home-and-away format, which has been missing for the last three seasons owing to Covid-19.