A few of the International Cricket Council’s senior leaders are scheduled to go out to the USA this weekend as the organization has its sights set on the American market. A few of the International Cricket Council’s senior leaders are scheduled to fly out to the United States this weekend as the organization has its sights set on the American market. Getty

The International Cricket Council (ICC) has its eye on the American market, and a few of its senior executives are scheduled to travel there this weekend to undertake discussions with potential American market broadcasters. After India and the UK, the US is regarded as the third-largest cricket market in the world. Anurag Dahiya, the CCO, and Sunil Manoharan, the vice president for media rights, will make stops in New York, San Francisco, and Connecticut to meet with US broadcasters, primarily officials from NBC, ESPN, CBS, Amazon, Viacom, and Willow TV.

One of the biggest television networks in the US, NBC, has executives that the ICC representatives will likely spend a lot of time with. The National Broadcasting Company, which broadcasts the Olympics in the US and has its headquarters in New York, may be courted by the ICC, which is aiming to participate in the Los Angeles Olympics in 2028. The reaction to a cricket property will be interesting to watch. However, this is not to say that efforts won’t be made to court other significant networks. In reality, Dahiya and Manoharan will take a plane to Connecticut to meet with representatives of ESPN, one of the major international sports broadcasters. In New York, the Willow TV representatives will meet with an ICC executive. Like Cricbuzz, Willow TV is a subsidiary of Times Internet, which just acquired the IPL media rights for the US and the other two countries included in the Rest of the World package.