The current border clash between India and China, where 20 of our Brave-hearts were martyred, has resulted in the spread of strong anti-China sentiments across the country.

The anger over the killing of Indian soldiers has led to calls for banning trade with China

The idea resonating in Indian’s mind is that boycotting  Chinese goods, India will teach a lesson to China.

So how will this impact the Indian Premier League (IPL), which is already facing the brunt of Covid-19?

The Board of Cricket Control of India (BCCI) is feeling the heat from all over the world due to a connection with the Chinese advertisers on the Indian Premier League and the BCCI properties.

Due to the current outrage(BCCI has decided to review IPL sponsorship deals, including one with Chinese mobile phone manufacturer VIVO.

Vivo had been paying ₹440 crores annually to Board of Control for Cricket in India (BCCI) as five-year-long IPL’s title sponsorship fee since 2018.

Not only Vivo, but a bunch of other Chinese smartphone brands also invested heavily in the tournament.

According to media buyers estimates, four companies i.e. Oppo, Xiaomi, Realme, and OnePlus , spending over ₹500 crore of advertising money throughout the tournament.

Sandeep Goyal, chairman, Mogae Media, a Mumbai- based marketing and communication agency said,” The smartphone brands from China spend about ₹1,200 crore a year on IPL and other cricket tournaments. In total, Chinese exposure to cricket alone is over ₹2,000 crores at the very minimum every year including sponsorship and advertising spends which is quite substantial”.

Experts believe that IPL to lose big if Chinese brands cannot advertise & and would lead to significant loss of revenue for both BCCI and the official broadcaster Star India which earned more than ₹2,000 crores from IPL 2019.