IPL broadcasting rights could help earn BCCI up to USD 5 billion

The Board of Control for Cricket in India (BCCI) has the potential to earn up to USD 5 billion from the Indian Premier League’s TV rights alone. With the IPL being one of the most well-known T20 tournaments, a number of companies are vying for broadcasting rights for the next five-year cycle (2023-2027).

For the uninitiated, the 2022 edition of the IPL will see the addition of two more teams, bringing the total number of teams to 10. As the number of teams grows, so will the number of matches. In any event, the number of confrontations is expected to rise to 74. Meanwhile, the current cycle’s broadcasting rights are held by Star India (2018-2022). However, the present market value of Rs 16,347.50 crore (USD 2.55 billion) might more than quadruple to USD 5 billion (around Rs 36,000 crore approx at the current exchange rate).

“A well-known US-based corporation sent BCCI feelers showing serious interest in bidding for IPL media rights some time ago. With ten teams participating in the IPL starting in 2022, the number of matches will climb to 74, and the value will rise in any case,” a senior BCCI official stated on the condition of anonymity.

“However, with two new teams expected to fetch somewhere between Rs 7000 and 10,000 crores, broadcast rights will undoubtedly skyrocket. As a result, expect the IPL broadcast rights to sell for more than USD 4 billion, possibly up to USD 5 billion,” the insider added.

Notably, any foreign business interested in purchasing IPL teams must have an Indian subsidiary. Star Sports currently holds the broadcasting rights and will broadcast IPL 2022. From 2008 until 2017, Sony Pictures Network owned the IPL broadcasting rights. Meanwhile, the IPL 2021 season just completed a few days ago, with Chennai Super Kings claiming the coveted trophy for the fourth time. The 2022 season is set to begin in April, with ten teams competing and it will be intriguing to observe if the league is held in India or not.