There was a sense that the sport would undergo a fundamental change in 2022 when the main cricket television rights came up for renewal, given the growth of T20 leagues throughout the globe, diminishing interest in ODIs, and shortening duration of the Test calendar. However, it was evident from the recently completed ICC media rights valuation ($3 billion for 4 years) and the IPL rights package selling for ($6 billion for 5 years) that the market has embraced all forms of cricket, both franchise and international.

The Board of Control for Cricket in India (BCCI) may take comfort in this if its bilateral broadcasting rights—which include India’s home international matches—are due for renewal in 2023. The market participants are already aware of the offerings. According to the future tours program (FTP), India will host 20 Tests, 21 ODIs, and 31 T20 International matches for the next four years (2023-27).

To shorten the rights cycle length from five to four years, in line with the ICC rights cycle, a BCCI official indicated that this was roughly what the Board would provide. Going forward, we are considering putting the BCCI rights first, followed by the IPL, a representative added. The order is important since it determines each broadcaster’s approach, and BCCI executives feel that even if the IPL will continue to develop organically, being first in line may boost BCCI’s bilateral rights.

Sony-Zee, who were denied access to the ICC and IPL, is anticipated to be interested in the BCCI’s bilateral matches. “Viacom 18’s freshly created TV station doesn’t have any India cricket to air. They could also be intrigued, according to a business leader. To advance its digital portal Hotstar, Disney Star would still wish to take into account BCCI rights. The broadcasters need all the headline cricket and the accompanying content for their schedule, according to ICC Chief Commercial Officer Anurag Dahiya.

It is certain that Disney Star’s $3 billion offer stood out from the competition and was the only one that was more than the $1.4 billion asking price. It is obvious that Star coveted the rights fervently; others did not place the same value on them. ICC, however, disputes the claim that Star overpaid.